Situated on the southwestern coast of Sicily in Italy lies the ancient Greek city of Selinunte. This historic site has recently been transformed into the set of Gucci's modern-day version of a symposium—a gathering where friends and lovers come together to discuss philosophical ideas and revel in the beauty of their surroundings.
SYNPOSIUM IN SELINUNTE
The concept of a symposium dates back to ancient Greece, where it was a gathering of intellectuals and scholars who engaged in discussions on a wide range of topics, from politics to art to philosophy. These gatherings were not only opportunities for intellectual exchange but also for socializing and enjoying each other's company.
Gucci has taken inspiration from this ancient tradition and brought it to life in the breathtaking setting of Selinunte. The ruins of the ancient city provide a backdrop that is both grand and intimate, setting the stage for a gathering of eclectic bohemians who come together to celebrate creativity and intellectual curiosity.
GUCCI TAKES A TRIP TO SICILIAN RUINS
The decision to set their Fall 2019 campaign in the ancient ruins of Selinunte was a bold and inspired choice by Gucci's creative team. The juxtaposition of the brand's modern aesthetic with the ancient architecture creates a visually stunning contrast that captures the imagination and draws viewers into a world of luxury and history.
The campaign features a diverse cast of models and influencers who embody the spirit of Gucci—a brand that is known for its bold, eclectic style and commitment to pushing boundaries. Against the backdrop of the ruins, they showcase the latest collections with a sense of drama and elegance that is uniquely Gucci.
GUCCI FALL 2019 CAMPAIGN
The Gucci Fall 2019 campaign is a celebration of creativity and individuality, featuring a mix of bold prints, vibrant colors, and luxurious fabrics. The collection draws inspiration from a variety of sources, including vintage textiles, ancient mythology, and modern street style.
The campaign captures the essence of the Gucci brand, which is known for its playful and irreverent approach to fashion. Each look is a work of art in its own right, with intricate details and unexpected pairings that reflect the brand's commitment to innovation and self-expression.
GUCCI: ECLECTIC BOHEMIANS
Gucci has long been associated with a sense of bohemian glamour—a style that is both luxurious and free-spirited. The brand's eclectic mix of prints, textures, and colors has made it a favorite among fashionistas and trendsetters around the world.
In Selinunte, Gucci brings together a group of eclectic bohemians who embody the brand's ethos of individuality and self-expression. From flowing silk dresses to tailored suits to statement accessories, each look is a reflection of the wearer's unique personality and style.
SYMPOSIUM IN SELINUNTE: DISCOVER GUCCI PRE
The Gucci Pre collection is a celebration of the brand's heritage and commitment to craftsmanship. Inspired by the ancient ruins of Selinunte, the collection features a mix of classic silhouettes and modern details that capture the spirit of the brand.
Ancient Greek motifs and architectural elements are woven throughout the collection, creating a sense of timelessness and sophistication. Each piece is a work of art in its own right, with intricate embroidery, luxurious fabrics, and unexpected details that set Gucci apart from other luxury brands.
GUCCI PRE: ANCIENT GREEK CITY IN SICILY SERVES AS SETTING FOR NEW CAMPAIGN
Gucci's decision to shoot their Pre collection campaign in Selinunte was a bold and inspired choice that highlights the brand's commitment to innovation and creativity. The ancient ruins provide a stunning backdrop that adds a sense of drama and grandeur to the collection, creating a visual feast for the eyes.
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